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Marketing, Promotions, Vouchers and Credits Terms

Last updated: 25/12/2025


  1. Scope and Purpose

These Law Enforcement Playbooks govern the Platform’s internal enforcement actions relating to marketing, promotions, vouchers, credits, discounts, referral incentives, and any price-affecting mechanisms offered, facilitated, displayed, or applied through the MawadOnline marketplace.

These playbooks apply to all Vendors, Buyers, promotional instruments, and transactions involving such instruments, whether funded by the Platform, a Vendor, or jointly.

  1. Intermediary Position and Enforcement Authority

The Platform operates strictly as an intermediary marketplace and does not act as the seller of record, promoter of Vendor goods, or guarantor of promotional outcomes.

The Platform retains full discretion to monitor, investigate, restrict, suspend, modify, reverse, or terminate any marketing or promotional activity where necessary to protect Platform integrity, ensure compliance, manage risk, or meet legal or regulatory obligations.

  1. Permitted Promotional Instruments

Subject to Platform approval and ongoing compliance, the following promotional instruments may be supported:

  1. Platform-issued vouchers or credits applicable to eligible transactions.

  2. Vendor-funded discounts applied to Vendor base prices.

  3. Time-limited promotional campaigns approved by the Platform.

  4. Conditional credits issued for dispute resolution, goodwill adjustments, or operational remediation.

No promotional instrument creates a right to future availability, repeat issuance, or guaranteed benefit.

  1. Prohibited Conduct and Trigger Events

The following constitute enforcement triggers:

  1. Misrepresentation of discounts, vouchers, or credits.

  2. Artificial price inflation followed by promotional reduction.

  3. Use of promotions to circumvent fees, commissions, settlement holds, or rolling balances.

  4. Unauthorized issuance or duplication of vouchers or credits.

  5. Promotional practices that mislead Buyers regarding price, availability, or Vendor obligations.

  6. Coordination between Buyers and Vendors to exploit promotional mechanisms.

  7. Use of promotions to facilitate fraud, money laundering, or suspicious transaction patterns.

  1. Monitoring and Evidence

The Platform may rely on transaction records, pricing history, system logs, promotional configuration data, communications, and application-generated audit trails.

The Platform determines the sufficiency and credibility of evidence. No minimum evidentiary threshold is required prior to interim enforcement action.

  1. Enforcement Measures

Upon detection or suspicion of a violation, the Platform may, without prior notice where legally permitted:

  1. Disable, revoke, or void vouchers, credits, or promotions.

  2. Reverse promotional benefits already applied.

  3. Adjust settlement calculations to remove improper benefits.

  4. Withhold or offset payouts.

  5. Delist affected products.

  6. Suspend or terminate Vendor eShops or Buyer accounts.

  7. Impose penalties or administrative charges.

  8. Report activity to relevant authorities.

Enforcement actions may be cumulative and need not follow a progressive sequence.

  1. Financial Allocation and Risk

Promotional instruments do not alter the underlying allocation of risk or liability.

Vendor-funded promotions remain the Vendor’s responsibility.

Platform-issued credits are discretionary and do not constitute refunds, price guarantees, or compensation unless expressly designated as such by the Platform for a specific transaction.

  1. No Appeal as of Right

Decisions relating to promotional enforcement are final for Platform-administered outcomes, subject only to mandatory legal requirements. The Platform is not obligated to provide warnings, remediation opportunities, or reinstatement.

  1. No Waiver

Failure to enforce any provision at any time does not constitute a waiver of future enforcement.